Last Wednesday an amazing opportunity fell into my lap. The opportunity? A completely new event, unlike anything that has happened so far this term. The event? The Ensemble Exposé, a student-run business event where they showcased the dresses that are available for rental. Run by Margaux Woellner, a second year, the event is the first of its kind and has great potential for the future.
Above all the event came across as very professional and mature for a student-run business. Held in The Saint (not affiliated with the newspaper), the bar formerly known as The West Port, the crowd were welcomed to the bar by friends of Margaux, all dressed stunningly themselves. What was overwhelming about the event is simply how much effort had gone into the organisation, as well as how much effort the guests had put into dressing up on a casual Wednesday night. Tickets were rather pricey at £25 each, but that did provide you with a hot meal from the restaurant. Then the crowds of either dress lovers or business enthusiasts would be greeted by a makeshift fashion show, with a series of models walking around in the dresses that are available.
This is not to say that the event was without problems – far from it. Some of the models simply didn’t know how to walk in the shoes they were wearing, stomping around less than gracefully. Furthermore there was a distinct lack of curvier models – or basically any models who weren’t a size 6-8. While most of the dresses Ensemble have at the moment are for smaller girls they do still have a selection of dresses for larger girls and they completely neglected this market at the showcase. What’s more is that the event was somewhat repetitive: the girls would walk around in the same dresses three or four times before changing into their new outfit. If you were paying attention, which most people eagerly were, this meant that you could get bored very quickly and many delved into their pockets even further to buy some booze to pass the time.
However I don’t mean to come across as critical at all. Sure, there were things that could be improved for the future just like with any event, but it must be recognised that this is a very new business and an extremely new and revolutionary idea for St Andrews. Many people have been saying for years that St Andrews needed a dress rental company, and I’m really optimistic that Ensemble will be able to hit the dirndl market come Oktoberfest. I commend Margaux for even attempting to address this market, and the showcase oozed professionalism from the very beginning. It was definitely an event worth going to, and one I will be attending in future.
Check out our video of the event, featuring comments from Ms Woellner, on our Facebook page now!