For those of you who have not yet heard of Ensemble or what the company offers, I will start by telling you a little bit about it. The company was founded by Margaux Woellner, a second year Psychology and English major who saw a gap in the market and decided she could do something about it. Inspired by Rent the Runway, she brought a similar concept to St Andrews. She believed that she could give women at the university access to cheaper event outfits by having people lend them to the company and then renting them out for low prices. Now, after less than a year of being established, the company boasts around 300 dresses in its’ collection. Ensemble is growing fast and was ready to make new developments, which was the reason behind their event Ensemble Révélé.
Ensemble’s event at the Adamson on Tuesday was to announce any progress, developments, and changes being made to the company moving forward. The event was well thought out, and you could tell all of the organizers were very excited to make their announcement. Unfortunately, the event was on the same night as the ice hockey game, which ran later than expected, so the turnout was not quite what Margaux had hoped for, but the event was still well attended and the event ran smoothly nonetheless.
After giving everyone time to mingle, buy raffle tickets, and enjoy some themed drinks, it was time for Margaux’s presentation. In a passionate speech, Margaux thanked her team and everyone that has supported her throughout the process of starting her company, while also introducing new members of the team like Noemie Jouas. Noemie, who started a company of her own called Noé Dresses, makes clothes and she will begin making dresses for Ensemble that can then be rented out to people in St Andrews. This partnership is quite an exciting opportunity for the company because it means that they will be able to expand their collection as well as having pieces that are unique to their site.
Ensemble also underwent rebranding. They streamlined the design of their logo and site. They also claimed the domain name ensembledresses, which was a big step from their old domain name that was long and not as memorable. The idea to streamline and professionalize the branding and marketing was a smart move and one that the team were incredibly proud of. Though I believe Margaux’s presentation skills could have been a little bit stronger, by omitting the use of colloquialisms such as “like”, her passion really did shine through as she was talking about Ensemble. You could also tell that as her company grows and develops, her skills and confidence will only continue to grow along with it.
Overall, the event itself wasn’t incredibly innovative or special; it was like many other events that have been held at the Adamson in the past. However, it was the reason behind the event that made it worth attending. The fact that it was open to everyone, free, and was to announce developments in a pretty cool student-run company made it pretty a special evening.