I’m in my final year and I can’t believe how quickly it has come. I now truly understand the phrase ‘time flies when you’re having fun.’
Interning with St Andrews Business Club has been a whirlwind. I have learned a tremendous amount from the Club, particularly from my mentor and current Club President Alan S. Morrison, who is a communications professional
In November 2017 I was looking for work experience to busy myself during the term in my field of choice – marketing. When the job posting for this internship popped up in my email from the Careers Center, it came at the worst possible time – I was stressed out with deadlines and nearing revision studying. When do great opportunities come when it’s convenient? But I saw that this internship would help me achieve my goals, so applied by email, as instructed.
The selection process involved an interview by Alan and another Committee member and after I was chosen I dived head-first into my responsibilities, which is exactly how I’d want it.
I attended my first Club event – a tour of The Old Course Hotel – in December 2017. This was my first interaction with Alan since my interview as well as my first meeting with the rest of the 2017-2018 Committee. Everyone was extremely kind and ready to talk. It was a perfect beginning.
After the holidays, Alan and I met up to commence my training. We agreed the areas I was interested in learning beyond the basic requirements of the role – some are optional – and what I wanted to get from this experience. We agreed to first focus on the Club’s social media channels – Facebook, Twitter and LinkedIn – and Alan sat with me in Starbucks for two hours once a week to train me on the ins and outs of social media, scheduling posts using Hootsuite and Facebook as well as marketing tips of the trade.
Another huge part of our early meetings was giving me insight into the goals of the Club for the year. I not only learned about the Club and the businesses it supports, but also about businesses in general – business models and the different strategies implemented by them. Some of these included the Disney Strategy for creative ideation, Agency Problem, the Winstanley Matrix Stakeholder Map and 80/20 Rule.
My duties for the Club most heavily focus on creating posts for the Member Monday meme as well as daily posts that feature different Members, which is one of the perks of Membership with St Andrews Business Club.
I learned what times different posts should be scheduled at on each platform to receive maximum views and clicks and also general ‘How Tos’ for scheduling and formatting posts in Hootsuite and Facebook.
As time went on I also gained more and more responsibility as I became comfortable with my position and learned about the industry. I was given the opportunity to draft copy for press releases and compile the Club’s monthly KPI (Key Performance Indicator) reports for the Committee.
At events, I helped to set up before the start of each event, check in all of the attendees and help people wanting to join sign up via the form no the Club website. I’ve also attended Committee meetings and a dinner.
It was great to hear last month that my work on the Club’s marketing helped it gain a shortlisting in the 2019 Fife Business Awards Best Marketing Campaign category. Fingers crossed for the final, which I’ll be attending with the Committee!
I’ve valued this experience because it has allowed me to expand on my past experiences with marketing communications as well as to learn new things and be given the opportunity to explore areas of interest I have within the marketing realm. I’ve also gained LinkedIn Recommendations from Committee members for my work – which will improve my resume when I apply for jobs – and made contacts with local business people.
Everyone has been more than happy to answer any questions or concerns I have had and this internship has equipped me with the tools I need to be successful in whatever field I choose to go forward in because of the fundamentals the Club has given me.
I cannot recommend this internship and this club enough to people who are unsure if they want to get involved.
The Club is now recruiting for the person who will replace me in this role. You can read more about it in the Job Ad here.
Applications close on Sunday night (January 13), so if you’re interested get your application written soon!